Hi
Below is a short selection from my 20+ years in leadership with a focus on projects, people, and profits for growth-focused businesses
CHANEL
Client GrowthAcquisition and scaling delivery strategies in the UK, EU, and North America
Las Vegas
Digital TransformationLeading a MarTech overhaul with launch of their custom, completely integrated digital ecosystem and evolving their marketing operations
British Airways
Award Winning Project“Creative Problem Solving Award” (BigCommerce, 2022) for the global eCommerce platform that exceeded technical capabilities with custom Avios point integration
Kerzner International
Programme DirectorHands-on steering of $1M+ digital enhancement programme including One&Only, Atlantis
NIVEA
MarketingCreative & PR across Beiersdorf's global brands, such as Labello, Coppertone, and more
Qatar Duty Free
Operational InfrastructureScaled delivery via expansion and installation of new departments, directly leading to award of QDF's £1.5M digital transformation programme2026 Airport Retailer of the Year, Frontier Awards in Cannes
Clarks
Project ManagementDriving UX & UI Web Design as well as Personalisation & Optimisation initiatives to reduce ecommerce friction and increase revenue markers
Teams
Scaling & ManagingGlobal department head for internal & external teams that have hands in the EU, MENA, and the AmericasLead recruitment, to professional growth and reviews, to wide-scale reorganisations